It’s not uncommon to hear the phrase “unfair advantage” in the world of search engine optimization. However, most people have no idea what that means. For some it would seem that an unfair advantage would mean some kind of hidden insight into Google’s algorithm. For others, it means black hat SEO techniques and trouble. We interviewed the guys at SEO Santa Rosa to find out more about this “unfair advantage” and got some details on what it is that their doing to gain that advantage over their competitors.
Jacob of SEO Santa Rosa has studied search engine optimization for over 10 years. He has learned black hat SEO, white hat SEO and even the so called “gray hat” techniques taught by some (which are mostly known as black hat by the many). He tells us that when it comes to winning with white hat SEO, a big part of it has to do with who you know. He told us that a great place to learn how to backlink is through Brian Dean of Backlino because he teaches people to create incredible content and then market it to masses of people. This is where he recommends anybody get started when they look into learning search engine optimization.
Stephen of SEO Santa Rosa tells us that another “unfair advantage” that a company can gain over their competitors is by having a large network of clients and a large network of people who can promote content. He gave us the example of having a network of 70 or so painting contractors. He said that some of these contractors will be willing to link to some other contractors. This in turn will create easy rankings in Google. By having a large network of people to promote content you increase the traffic and social signals to your website which in turn will also help get you ranking in Google.
There are definitely black hat methods of getting to the top of Google, but SEO Santa Rosa does not endorse or recommend these practices for anybody. A somewhat common practice is purchasing SAPE links. For those of you who are unfamiliar, SAPE is essentially a network of Russian hackers who place links on hacked websites in a subtle way to gain ranking in Google. Although this has been seen to be highly effective, when caught by Google it is also highly penalized. For some, it’s considered safest to use on web 2.0 properties (such as blogger sites, wordpress, tumblr etc.). The reason being that Google will not shut down one of these websites and they recognize that black hat SEO is being done by an individual not associated with those sites.
We thank Stephen and Jacob for their time and letting us in on some of their “secret sauce” that gets their clients to the top of Google. If you’d like to ask them questions, please be sure to visit their site here and fill out their contact form. They are usually more than happy to help their fellow SEO professionals, and they are especially well known for the help they provide to their potential clients.
The scope of Internet search engines may be same, but they have different ranging capabilities. There are many factors that are considered when ranking the search engines. For example, the revenue they generate, their profits, the US market share, the size of their index and much more online variables. When analyzing Google versus other search engines like Bing and Yahoo, the result will often show Google as the most dominant. Google generates the highest percentage of revenue as compared to any other search engines even when combined. For the past 15 years, Google has reported the highest revenues as it pertains of online advertisement. When using the 2013 end-year financial statements and other public documents compare between Google and other search engines like Bing, and Yahoo, the former search engines dominates the industry.
Talking purely about advertising business through a wide range of marketing services, Google is reporting the highest percent regarding revenue earned as compared to Bing and Yahoo. According to the financial statistics of the year 2013, Google contributed up to its government approximately $59,858,000,000 while Bing only had $3,200,000,000. Yahoo reported $4,680,380,000 to the government’s revenues. As you can see, Google wins the battle of who is superior as compared to the three search engines in the internet sector. As a matter of fact, Google and Yahoo are likely to report more profits than Bing according to their financial statements.
With this search engine analysis, it remains obvious that Google is bringing in more profits as compared to Bing and Yahoo hence is likely to remain investor’s preference. Generating profits for its shareholders mean more investors who will inject capital into the company with anticipation of a large return on investment. Large capital in the telecommunications industry mean high-level investment in research and development and this means a large output of innovative, productive and profitable products to the market. Regarding revenue, operations and functionality in the industry, Google win in many internet activities where Yahoo and Bing are no matches especially when it comes to adverts selling.
The ComScore US search engine market share reports show that Google market share is approximately 67.3%. Apart from this dominant search engine facing significant and stiff competition, this search engine will remain a leader in the industry because of its great potential of innovation.
In general, search engines analysis show that Google will lead in the industry. Consumers and vendors prefer this search engine because of it is online market oriented. Other search engines are trying investing in product research to try and improve their market share. The Internet offers unlimited opportunities where search engines are trying to become data bases for providing answers to every query. Perhaps the difference in engineering technologies used to create these search engines shows how Google is advanced and useful to the consumers. As much as competition is live in the industry, Google is continuously improving its research and resources with the aim of remaining the leading search engine online. The internet is open; anybody can lead, but Google will seem to show that it will remain at the top for a long time to the future.
Instagram has seen unprecedented growth in such a short period of time. In just five years, it has undergone quite the transforming, evolving from a platform of frivolity to a popular social media network with global reach.
Gone are the days when marketers could casually dismiss Instagram for its irrelevance to their efforts. Today, Instagram stands beside giants like Facebook and Twitter as a critical internet marketing tool, allowing individuals and businesses alike to expand their reach and engage with a widely diverse audience.
Admittedly, some circles of society have been a little slow on the uptake, refusing to accept Instagram’s gradual rise in the realm of business. To understand this social media platform’s importance as an essential marketing tool, you need only look at the following Instagram User Statistics, many of them justifying Instagram’s claim to the position of global social media powerhouse:
1).The Number of Active Users.
Believe it or not, Instagram has an impressive three hundred million active monthly users. When you try to sell a social media platform’s relevance to a marketing strategy, skeptical voices will ask you to determine how many active users it has. This is because the number of active users determines the reach a given social media platform will deliver to businesses and individuals looking to spread their message to new audiences.
Nothing is more telling about the relevance of Instagram users than the fact that over 300 million people around the world have deemed the platform worthy to spend their waking hours on it every month.
An estimated thirty billion photos have been shared on Instagram to date. As far as Instagram user statistics go, this one is mind-boggling. Instagram has only been around since 2010. For users to share 30 billion photos with one another in just six years is proof that the social media platform has a real pull, boasting attributes and elements that are capable of eliciting real interest from social media enthusiasts the world over.
If you have steered clear of Instagram as a marketing tool because you believe it is largely an American thing, you would be wrong. Over 70% of Instagram users are based outside the United States.
In other words, Instagram is a global phenomenon, much like Facebook, proving that it has the ability to elicit interest from people from all corners of the world. As a marketer looking at Instagram as a potential marketing tool, Instagram provides the sort of global reach a six-year-old social media platform has no business possessing.
Instagram is the most popular social media platform among teens. 32% of American teens have a special preference for Instagram, this as opposed to 24% of American Teens who still love Facebook. As far as Instagram User Statistics go, this one matters because teenagers are the next generation of buyers. If you can reach them at an early age, you have a better chance of securing their loyalty.
There are more than a dozen user statistics that justify all the hubbub surrounding Instagram. You need only take into account the fact that it earned an impressive $595 million in mobile ad revenues worldwide to realize that Instagram is no longer the small competitor so many people think it to be.
As much as most Search engine Optimization (SEO) experts stress on the value of inbound links, outbound links are equally important. Unfortunately, online marketers have not mastered how to use outbound links correctly. Diversity is the best technique as it helps break the monotony of continuous and same outbound links.
Below are techniques on how to diversify outbound links
Include both do-follow and no-follow outbound links
Using these two types of outbound links is just one way of ensuring diversity. Usually, when you create a link it automatically becomes a do-follow link. This is because the do-follow link is the default link. The do-follow link will go via the google page rank juice from your website to the destination website. If you change or add a code to a link, it becomes a no-follow link. No-follow links prevent the search engine from giving out Google page rank juice to the website you are linking to.
For example, linking to YouTube is a plus to your SEO rankings and general web presence. However your link will not add so much to YouTube since it already has loads of inbound links. In this case, you add a no-follow tag to the link to prevent Google page rank juice from going to YouTube. In other words you keep some for your site.
It is advisable that you use do-follow links whenever you are linking out to a relevant and valuable resource page. Just try and balance the two because too much no-follow links may also make your website questionable. Note that, as much as no-follow links do not give any Google page rank juice to the targeted website it also deducts some from yours.
Diversify your anchor text
The anchor text basically gives a description of the link and is what your users see. A good anchor text not only benefits the targeted website but your site as well. Using the same anchor text over and over is monotonous and boring.
Below are ways through which you can diversify your anchor text
Use phrases that are related to the keyword – it is good to use variations so that the keyword is not repeated too many times. For example, if the anchor text was potty training babies you can also use baby toilet training, or potty training toddlers. The Google keyword planner can help you find related keyword phrases.
Add in some generic words – keyword rich anchor texts are good but some generic words would do and are a good way of diversifying your outbound links. Words and phrases like, here, click here, this article and read more can come in handy.
Use a variety of multimedia formats
Endless text is obviously boring and the only way to break the boredom is to complement it with other rich media formats. Try and create outbound links that direct your visitors to videos, audio files, infographics, and presentations. If for example you want to link to YouTube, you can create a video of your product and then have a link directing your users to YouTube. For videos make sure they are good quality. Do not improvise, write the script then edit and test the video.
Increase diversity using the various social media sites
Link to sites like Facebook, Twitter, and LinkedIn in order to diversify your outbound links. Share your posts as well as other things by creating outbound links that target your social media accounts.
Direct your outbound links to different types of websites
Some web masters make the mistake of creating outbound links that target only social media websites. This is too plain and boring. Instead try and link to different sites that are in one way or another related to yours.
Below is how to spread your outbound links
Content driven outbound links
These are links that direct your users to websites that have quality and relevant information. The content should be valuable and worthy of being shared.
Identify businesses in your area that share something in common with you. You can then direct your visitors to their web pages. For example if you have a fashion website, linking to shops that sell beauty products, bridal accessories , women outfit, male clothing and even children wear would be a good idea.
If you learn how to effectively diversify outbound links then you can maximize on the benefits of using them. Good outbound links sends out trackable traffic, adds value to your site, and encourages positive contribution and participation. Just be careful not to link to spam sites, and sites that have shallow content. If you need help with your link building process, contact ClimbSEO, an Irvine SEO company specializing in search engine marketing, web design and lead generation.
Google’s Page Speed Insights gauge show a page performs on mobile and desktop devices. It retrieves the site’s URL twice; one time each with a desk top user-agent and with a mobile user agent.
A site’s PageSpeed Score varies in points from 0 to 100. As you may probably guess, higher score is better for a website to have. A score of 85 and above means that the web page is doing really well.
Google is continually improving PageSpeed Insights, so a website’s score will keep changing as new rules are added or analysis is improved.
PageSpeed Insights gauges how a web page can improve its overall performance based on a few factors, such as:
Lapsed time from the instant a user requests a web page and to the second the above-the-fold web content is completely rendered by the web browser. This is known as the above-the-fold load time.
Lapsed time from the instant a user requests a web page to the second the web page is completely rendered by the web browser. This is known as full page load time.
Applying the proposal sought to advance the comparative performance of a web page. Nevertheless, the complete performance of a web page will still be reliant on the user’s connection to a network.
Leverage Browser Caching
This is a rule that activates when Google PageSpeed Insights notices that the reply from a user’s server does not comprise caching headers. It can also trigger if the page’s resources are stated to be cached only for a short amount time.
Getting the resources over a network is slow as well as it is expensive: the data transfer may necessitate manifold trips between the client and the server. This will definitely delay the processing and may even inhibit the rendering of page content. It will also acquire data costs for the user. All the responses from the server ought to specify a caching strategy so that the client can decide if and when it can make use of a beforehand fetched response.
Every resource ought to specify a clear caching strategy that gives can explain: whether or not a resource can be cached and who can cache it, how long it can be cached, and how the resource can be well revalidated upon the expiry of the caching policy. When the server gives back a response, it ought to give the following ETag and Cache-Control headers:
ETag allows for a revalidation symbol that is then automatically sent by a user’s web browser to see if the resource has undergone any changes since it was last requested by the user.
Cache-Control describes the way in which and the amount of time that the user’s browser can cache an individual response and supplementary transitional caches.
Frequently Asked Questions 1. Does Google’s PageSpeed Insights use real devices?
The PageSpeed Insights’ examination does not use any real devices. Google PageSpeed Insights fetches a website using a web kit renderer. This is the kind of same web page rendering engine that is used by Chrome and Safari. This rendering engine imitates both desktop and mobile devices.
How does the mobile analysis vary from regular analysis?
Google PageSpeed Mobile investigates a web page’s mobile version and comes up with custom suggestions that are based on the physiognomies of the mobile networks being used by the user and his/her mobile devices.
Why doesn’t PageSpeed Insights see the new version of my site?
Google PageSpeed Insights only caches outcomes for a short amount of time. PageSpeed Insights ought to see the changes a user may have made within a short time; a couple of minutes or a little longer.
How much should I know about web development before using PageSpeed Insights?
Optimizing web content for search engines is one of the key steps in order to attract visitors and keep them on your website as long as you can. The competition is huge on the Internet in every possible area, so it is important to stand out and create the content that will be easy to find via search engines and also relevant for the keywords of the search. Even though search engine optimization (SEO) is important for websites, even those who are well aware of it make certain mistakes which make their websites not so easy to find and poorly related to the keywords. Therefore, when writing website content, make sure to avoid these mistakes in order to create a well-optimized web content.
Not having budget for SEO – SEO is truly an important aspect of every website and its content. Therefore, even though it may seem irrelevant and you may not be willing to invest a lot on SEO, it is a big mistake. Investing in an SEO expert is the right option, because you will be sure that your site is searchable, reachable and properly optimized.
Not brainstorming the keywords – brainstorming before the project is a phase equally important as the project itself. Do not skip the phase of brainstorming the keywords and use the tools for generating semantically related keywords.
Using too much Flash content – it is more difficult for search engines to find the content that is in other format than HTML. Therefore, if you use too much Flash content on your website, it may be more difficult to rank your website in the search engine result page. Incorporating too much PDF content without optimizing it – there are more options to optimize for search engines in HTML format than PDF, and people are also more likely to share a HTML page than a PDF file. Therefore, if you have a choice, always choose HTML format.
Using wrong keywords – make sure to be as specific as possible, in order for the website content to get highly ranked and relevant for the search. Avoid using overly general terms, be versatile, yet consistent enough to create the content that is really related to the offers and content on your website.
Not using anchor text or using the same anchor text for all links – it is important that your content seems natural and easy to read. Therefore, instead of the phrases such as “click here”, insert the internal links into logically related words in the text. Also, do not use the same anchor text all the time, because it seems unnatural and it may also badly affect the search engine ranking.
Using improper redirects – redirect is forwarding one URL to another URL, which may be used to redirect the users from the old to the new website, for example. Using proper redirects means that all users will be able to reach your new website in case you have changed the address.
Using badly written content – while SEO is important for ranking the website high on the search engine list, it is also important to keep the readers on your content. Therefore, focus on quality rather than quantity and create content that will attract the readers and be interesting for them to read.
The story of your business is one of your most valuable assets. People remember stories and eagerly connect to them. Stories spread and get cited. Stories build loyalty and trust. Make sure you make y...